Motorola. Lady concept

This was done as part of Motorola CXD Collections in 2008.*  I was the ID lead and worked closely with a UI Lead to create a cohesive product that went beyond just the object.

By this time, the iPod had essentially taken over as the main music device for most people.  They were everywhere and people loved them.  We had them too and felt the same.  But, the iPod experience was very different from how we had grown up experiencing music.  To us, music was about way more than what came through your ear - it was a more visceral experience. 

*The annual Collections was a chance for the entire design organization to work on conceptual products and services.

LADY was all about bringing a tactile experience to a digital music experience.  We wanted to feel the materials, hear controls click and have the heavy feel of analog equipment, and generally be a reaction to the pure glossy experience mobile music had become.

Controls you can feel.  Analog and digital together.  Machined wheel for volume control, push/push play/pause, and a transport ring to snap forward to the next song.

We chose authentic materials that would look even better after getting beaten up a bit.  Proposals were anodized black or natural anodized aluminum while the machined controls were anodized in bright colors.

Early illustrations showing an abandoned proportion which didn't fit into pockets.  At this point, the entire back surface was a speaker with moving dots to feel the music inspired by braille readers.